In today’s show, Richard sits down with Billy Farrell to discuss a particular area of marketing: online marketing.

In today’s world, online is king, and social media platforms rule all flows of information and connection. But how can we use them – properly and effectively – for our property investments, our business, and our success…

  • How did Billy’s skillset in marketing all come together…
  • The convergence of property success and marketing success…
  • The dreaded trap of being a consumer rather than a producer, and how to avoid it…
  • Experiments, lessons, apps, engagement, and chaos from 15 second videos…
  • Why authenticity is the number one digital currency…
  • The ‘folder trick’ that Billy uses to keep himself on track during full-on days running companies….

 

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