Rather than start with your property products and services, start with understanding who exactly you’re going to be selling to.

Who is your market?

What do they want?

How do they think?

Where do they live and move?

What value can you deliver to them…

In today’s show, Richard sits down with James Miller to discuss the art and the science of marketing.

James’ experience and background enables him to give our listeners some incredible insights into the workings, tools, and strategies that are employed by the big boys of the marketing and retail world.

And he shows us ways that we can use those same secretive techniques to supercharge our own property businesses and deliver real value to our specific customers.

  • Are you indulging in a hobby, or running a professional business…
  • To succeed like the big boys, you have to market like the big boys…
  • The offline world of property, the online world of property, and the bridges between the 2 worlds…
  • Some of the tricks and the tools of the big marketers revealed and explored…
  • Royal Mail: quaint and traditional, or a secret weapon we can use in the modern world…
  • Secret ways to pinpoint your end customers and get your tailored message to them…

 

SHOW’S GUESTS

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